I'm a developer & SEO specialist with 7+ years of experience building and optimizing websites.
I led several major website rebrands and helped build a unified web ecosystem that was faster, more consistent, and easier to maintain. One highlight was relaunching the developer portal, which earned recognition for Best Accessible Multimodal Documentation (2024).
I led full website rebuilds and rebrands, including a large-scale content migration from October CMS to WordPress and a static site redesign using Jekyll and CloudCannon for a luxury e-commerce agency.
I conducted a comprehensive SEO audit and site optimization on WordPress, built and refined new landing pages with Elementor, and launched an automated chatbot-driven inbound funnel to increase conversions.
I was born and raised in the US, but relocated to Cancun, Mexico, over a decade ago. Since then I’ve worked remotely with US and globally based companies. I’m a dual citizen, fluent in both English & Spanish (English being my first language).
I’m a full-stack developer with more than five years of experience managing CI/CD pipelines, guiding projects from development through deployment. My main focus is front-end development and technical SEO. I build high-performing, scalable sites using frameworks like React, Next.js, and Gatsby, often paired with WordPress or other CMS platforms.
My approach is rooted in experimentation and iteration. Each project begins with a clear understanding of business goals, audience, and technical requirements. I design and build solutions that balance performance, usability, and measurable outcomes. At every stage, I test, measure, and refine, whether improving Core Web Vitals, optimizing user flows, or enhancing conversion tracking.