Max Barrera's developer & SEO portfolio

Hello!
I'm Max.

Full-stack developer & technical SEO specialist with 7+ years of experience optimizing complex sites for performance, scalability, and search visibility.

Max Barrera headshot

About.

Fully Remote

I was born and raised in the US, but relocated to Cancun, Mexico, over a decade ago. Since then I’ve worked remotely with US and globally based companies. I’m a dual citizen, fluent in both English & Spanish (English being my first language).


Local time in Cancun:
10+ Years

Full-Stack Experience

I’m a full-stack developer with more than five years of experience managing CI/CD pipelines, guiding projects from development through deployment. My main focus is front-end development and technical SEO. I build high-performing, scalable sites using frameworks like React, Next.js, and Gatsby, often paired with WordPress or other CMS platforms.

5+ Years

Built & Optimized

My approach is rooted in experimentation and iteration. Each project begins with a clear understanding of business goals, audience, and technical requirements. I design and build solutions that balance performance, usability, and measurable outcomes. At every stage, I test, measure, and refine, whether improving Core Web Vitals, optimizing user flows, or enhancing conversion tracking.

50+ Sites

Experience.

Senior Webmaster -
Web Strategy & SEO

RootstockLabs — 2021 to 2025

I led several major website rebrands and helped build a unified web ecosystem that was faster, more consistent, and easier to maintain. One highlight was relaunching the developer portal, which earned recognition for Best Accessible Multimodal Documentation (2024).

Blockchain
Cryptocurrency
DeFi

Marketing Consultant & Developer

Blue Coding / Resolve Digital — 2020 to 2021

I led full website rebuilds and rebrands, including a large-scale content migration from October CMS to WordPress and a static site redesign using Jekyll and CloudCannon for a luxury e-commerce agency.

IT Services
Outsourcing
Web Agency

Marketing Coordinator

Predictable Revenue — 2018 to 2020

I conducted a comprehensive SEO audit and site optimization on WordPress, built and refined new landing pages with Elementor, and launched an automated chatbot-driven inbound funnel to increase conversions.

Sales Consulting
B2B Growth

Recommendations

Blue Coding & Resolve Digital ·

“Max led efforts related to inbound lead generation through our website, SEO and online presence, and was able to achieve important results in the improvement of our technical SEO and general website usability.”

RootstockLabs ·

“Whether it was optimising SEO, improving user journeys, or implementing complex updates under tight deadlines, Max always delivered and often went above and beyond.”

ASA ·

“The most valuable characteristics I see in Max are his integrity, his work ethic and his perceptive understanding of others’ needs. Coworkers and clients trust his word.”